- Assess the market research requirements for international marketing.
- Analyze how the business case for international marketing can be justified.
- Assess the risks which must be considered for international marketing.
- Evaluate different methods of international marketing.
- Analyze the way in which financial and pricing issues may affect international operations.
- Analyze the features of international markets.
- Evaluate the operational considerations that should be taken into account when developing an International marketing strategy.
- Analyze the characteristics of an international marketing strategy.
- Evaluate the legal implications associated with developing and implementing an international Marketing strategy.
- Choose an organization you know well or one where you have access to detailed information.
- Evaluate the chosen organization’s international marketing strategy.
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