BARB4203 Retail Management Group Case Study Video Sept 2026: Comparing Retail Formats in Malaysia
BARB4203 Retail Management Group Case Study Video (Sept 2026): Comparing Retail Formats in Malaysia
| Course Code | BARB4203 |
| Course Title | Retail Management |
| Assessment | Case Study (group of 4 to 5 members), 10-minute case study video |
| Semester | September 2026 |
| Weighting | 15% of the coursework marks (rubric total 80 marks) |
| Learning Outcomes | CLO1 and CLO2 |
| Theme | Understanding Retail Formats in Malaysia: A Comparative Case Study of Retail Strategies and Customer Relationships |
The BARB4203 Retail Management case study for September 2026 is a group task worth 15% of coursework. Each group picks one fixed mix of six Malaysian retailers, from grocers and convenience stores to department stores and e-commerce platforms, and produces a 10-minute documentary-style video that explains each retail format, compares operations and analyses how each retailer builds customer loyalty.
Learning Outcomes
- CLO1: Describe the functions of various retail formats. (C2, PLO2)
- CLO2: Discuss the key concepts in building profitable customer relationships in retail business. (C2, A2, PLO2)
Assignment Overview
Retail businesses in Malaysia operate using different retail formats to satisfy diverse consumer needs. Each format has unique characteristics in terms of product assortment, customer service, pricing strategy, location decisions and customer relationship approaches.
In this group assignment, students are required to conduct a comparative case study of SIX (6) retail formats in Malaysia and analyse how each format operates and creates value for customers. Students will present their findings through a 10-minute case study video.
Task Requirements
Students are required to select ONE mix from the table below and compare their retail operations. No two or more groups may choose the same option.
| Mix | Retailer A | Retailer B | Retailer C | Retailer D | Retailer E | Retailer F |
| Group 1 | Lotus’s | MR.DIY | 7-Eleven | Habib Jewels | SOGO | Shopee |
| Group 2 | AEON | Daiso Japan | FamilyMart | Senheng | Parkson Malaysia | Hermo |
| Group 3 | Econsave | Eco-Shop | KK Super Mart | Watsons | Metrojaya | TikTok Shop |
| Group 4 | Giant | Ninso | myNEWS | Sports Direct | Isetan | PG Mall |
| Group 5 | TF Value-Mart | Kaison | BHPetromart | SenQ | The Store | Zalora |
| Group 6 | Mydin | MR.TOY | CU | Sephora | AEON MaxValu Prime | PG Mall |
| Group 7 | Jaya Grocer | MR.DOLLAR | 99 Speedmart | Harvey Norman | Marks & Spencer | Amazon Malaysia |
| Group 8 | Village Grocer | Miniso | Shell Select | Decathlon | UNIQLO | Carousell Malaysia |
| Group 9 | Ben’s Independent Grocer (B.I.G.) | Kedai Eco | Treats Petron | Courts Malaysia | Bata Malaysia | Temu Malaysia |
| Group 10 | Mercató | KKV Malaysia | Emart24 | IKEA Malaysia | MUJI Malaysia | Lazada |
Suggested Video Format
Students may use:
- Presentation slides with voice-over
- Interview format
- Retail observation / documentary style
- Store visit analysis
- Animation or infographic format
Note: This is NOT a video-recorded presentation.
Case Study Video Structure and Evaluation Rubric (10 Minutes)
| Section | Content Required | Marks | Suggested Duration |
| 1. Introduction | Introduce the selected retailers and target market, and explain the purpose of comparing different retail formats. | 10 | 1 minute |
| 2. Overview of Retail Formats | Explain the characteristics and functions of each retail format. | 15 | 2 minutes |
| 3. Comparative Analysis of Retail Operations | Compare retailers based on product assortment, customer service, pricing strategy and location strategy. | 30 | 4 minutes |
| 4. Customer Relationship Management Analysis | Discuss how each retailer builds profitable customer relationships through loyalty programmes, customer experience, digital engagement and service strategies. | 20 | 2 minutes |
| 5. Conclusion and Recommendation | Summarise key differences and explain which retail format is most effective for today’s Malaysian consumers. | 5 | 1 minute |
| Total | 80 | 10 minutes |
The brief also lists example documentary-style retail videos (grocery formats, value supermarkets, convenience stores and in-store coffee shops) as a guide to the expected style.
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Groups working on the BARB4203 video usually find the hardest part is turning six very different retailers into one clear comparison. The rubric gives 30 marks to comparing assortment, service, pricing and location, and 20 marks to customer relationship management, so your script needs a consistent framework, real examples of loyalty apps and member pricing, and a justified recommendation for today’s Malaysian shoppers. Our retail management assignment helper team can guide you on the comparison table, storyboard and timing for each section, or you can ask us to do my assignment planning with you step by step. For worked examples, browse our marketing assignment examples.
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