BCB 115 Business Communication Assignment Essay 2025/2026 | Masinde Muliro University
| University | Masinde Muliro University of Science and Technology |
| Subject | BCB 115 Business Communication |
Assignment Brief
Subject: BCOM
Topic: Business Communication
Type of Assignment: Essay
Word Count / Length: 1500–2000 words
Format / Style: APA referencing, double-spaced, 12pt Times New Roman
Assignment Requirements:
Include at least 3 relevant case studies to support your points. Ensure all references are from credible sources such as academic journals, books, or reliable websites. Include a clear introduction, main body, and conclusion summarizing key findings. Maintain a formal and academic writing style.
Attached Files: Lecture notes provided by the lecturer.
Additional Notes: Focus on the importance of effective communication in business.
Highlight practical examples
MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY
SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT SCIENCE
(MAIN CAMPUS)
COURSE OUTLINE
Programme: Bachelor of Commerce
Academic Year: 2025/2026- First Year 1st Semester Course code & Title: – BCB 115: Business Communication Course Lecturer: CHRP (K), FIHRM, Dr. Mutinda J.M.A.
(PhD)
Email: julieariya@gmail.com Cell: 254731-136096
Course Objectives:
The overall objective of this course is to equip the learner with the knowledge, skills and attitude that will enable him/her to communicate effectively in a business setting. By the end of this course, learners should be able to: Develop strategies for effective communication in an organization, Demonstrate skills in preparing and presenting skills, Demonstrate effective communication skills, Apply information technology in communication.
Teaching / Learning Methodology:
Lectures (face to face and online), Group/Class presentations/ discussions and assignments
Evaluation:
Cats – sit- in and take away 30% End Semester exam 70%
Attendance:
Students should attend all classes, exams and submit all assignments within the stipulated time.
Course Contents:
| WEEK | TOPIC/ SUBTOPIC |
| 1 | Introduction to Communication
Definition of communication; Objectives/ importance of communi of effective communication; Barriers to effective communication |
| 2
3 |
Methods of communication; Formal and informal communication systems and devices
Written Communication Effective writing skills; Business transaction documents: catalogue, purchase orders etc |
| 4 | Memorandum, Form design and questionnaires
Circulars and newsletters; Notices and advertisements |
| 5 | Publicity materials; Graphic communication
Business Correspondence Handling mail- incoming and outgoing mail; Sorting an Storage and retrieval, retention of records Filing systems; Postal and Courier services; Mail handlin |
| 6 | Cat 1 |
| 7 | Oral Communication
Meaning of oral communication; Effective listening Interviews; Pervasion process; assertiveness |
| 8
9 |
Non-Verbal Communication
Meaning and importance of non-verbal communication Forms of non-verbal communication, Effective non-verb Public Speaking and Presentations Effective presentation skills; presentation aids; selection Language and style; Context in public speaking; Writing speeches; Public discussion format: public discussion an Group/team Communication Group communication skills; Communication networks; Interpersonal relationship; Principles of interpersonal co Meetings |
| 10 | Cat II |
| 11
12 |
Reporting Writing
Types of reports; Effective report writing Uses of reports; Preparation of formal reports Proposal Writing Types of proposals; uses of proposals Contents of proposals; Preparation of formal proposals Information Communication and Technology Communication networks-internet, intranet and extra videoconferencing Wireless technologies; Social media Ethics in Communication Ethical issues in communication; Significance of ethical |
| Factors influencing ethical communication; Ethical dilemmas in Guidelines to handle ethical dilemmas in communication | |
| 13 & 14 | End of Semester Exams |
REFERENCES
Blundel R. & Ippolito K. (2008), Effective Organizational Communication: Perspectives, Principles & Practices, Prentice Hall, 3rd Ed.
Taylor S. (2005), Communication for Business: A Practical Approach, Pearson Longman, 4th Ed.
LockerK. O, Kaczmarek S. & Braun K. (2001) Business Communication: Building Critical Skills, McGraw Hill.
Get full Course Details for : BCB 115 Business Communication
https://prime-management-system-bucket.s3.amazonaws.com/1764060605131-BCB-115-NOTES-1.pdf
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