Online Marketing Business Analysis Assignment 2026: Activities, Strategy and Improvement Plan
Online Marketing Business Analysis Assignment (2026): Activities, Strategy and Improvement Plan
| Subject | Online / Digital Marketing |
| Level | College (diploma) |
| Assessment | Individual business analysis assignment |
| Length | About 1,750 words |
| Country | Malaysia |
This online marketing assignment asks you to pick a real business and analyse how it markets itself on the Internet. You introduce the business, identify two online marketing activities with examples, explain its strategy for attracting and communicating with customers, match it to a suitable e-business model, and propose two improvements with reasons.
Assignment Questions
1. Business Introduction
- Name of business
- Products/services offered
- Target customers
2. Online Marketing Activities
- How does the business use the Internet for marketing?
- Identify TWO online marketing activities.
- Give examples.
3. Online Marketing Strategy
- What strategy does the business use to attract customers?
- How does it communicate with customers?
- Identify one business model/category that is suitable for the business.
4. Online Marketing Plan
- Suggest TWO improvements to its online marketing.
- Explain why the improvements can help the business.
5. Conclusion
- Summarise what you learned from analysing the business.
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This assignment is marked on how well you apply online marketing ideas to one real business, so choose a company with an active website and social media you can screenshot and quote. For Question 2, name concrete activities such as Instagram content, Shopee or Lazada listings, Google ads or email promotions. For Question 3, link its approach to a recognised model (B2C, D2C, marketplace or subscription) and explain how it talks to customers. Your two improvements in Question 4 should fix a visible weakness, for example SEO, influencer partnerships or retargeting. Our homework helper team can guide your analysis, and our do my assignment service supports full report structure. You can also see how marketing briefs are handled in our marketing assignment examples.
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