Advanced Strategic Management Case Study, ASB, Malaysia After many years that’s the Holy Grail that we’re finally starting to get traction on. We recognized in the 1990s that design
After many years that’s the Holy Grail that we’re finally starting to get traction on. We recognized in the 1990s that design was the key, but we didn’t have the skill set in the environmental team to translate what we knew about environmental issues in a way that designers understood. The word ‘holy grail’ simplistically …