Fundamental of Integrated Marketing Communication Case Study, UUM, Malaysia With an average annual growth rate of 11.2% over the past twelve years, tourism has been integral to the economy
With an average annual growth rate of 11.2% over the past twelve years, tourism has been integral to the economy of Malaysia. It is the country’s third-highest foreign exchange earner, following manufacturing and palm oil, with far-reaching impacts on the country’s economic, social, and cultural development. It has created new employment and expanded related industries, …