Marketing Analysis Case Study, TU, Malaysia At its founding in 1906, Planters Peanut Company sold one nut type. Historically, peanuts were viewed as food
At its founding in 1906, Planters Peanut Company sold one nut type. Historically, peanuts were viewed as food for the poor, produced and consumed locally. Southeastern states (Georgia, Virginia, Florida, Alabama, and Mississippi) were the predominant growing states. Peanuts were not technically a nut, but rather a legume. They were a rotational ground crop, meaning …