MER501: ENTREPRENEURSHIP Report, HU, Malaysia You will participate in the business model innovation (BMI) forums on LMS emphasizing discussions on “lean start-ups” and design thinking
ASSIGNMENT I: INDIVIDUAL FORUM SUMMARY ON CUSTOMER-CENTRIC BUSINESS MODEL INNOVATIONS A) Overview You will participate in the business model innovation (BMI) forums on LMS (10%), emphasizing discussions on “lean start-ups” and design thinking. This phase in the business model innovation emphasizes the desirability-viability criteria. The need to identify “paying customer” and the practice of “customer-centric …