MGT7106E Digital Business Entrepreneurship Individual Assignment 2026
MGT7106E Individual Assignment Case Study Tittle : “Shopee’s Digital Marketplace Dominance and the Future of E-Commerce Competition in Southeast Asia” Shopee has emerged as one of the most influential digital marketplace platforms in Southeast Asia. Launched in 2015 under Sea Limited, Shopee rapidly transformed from a mobile-first customer-to-customer (C2C) marketplace into a dominant business-to-consumer (B2C) …
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