MH370: Crisis Communication Management Strategies Assignment, MMA, Malaysia All businesses in the world are vulnerable to crises that can give a damaging impact on the organization’s reputation
All businesses in the world are vulnerable to crises that can give a damaging impact on the organization’s reputation. The peculiar disappearance of flight MH370 has been one of the most highlighted and debated crises from the global perspective, leaving Malaysia Airlines, the carrier, in a tangled situation. This study aims to bridge the gap …