Subject: MKTG3040: Services Marketing

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MKTG3040: Services Marketing Report, UON, Malaysia You are required to select an experience when visiting a service organisation by choosing any ONE company from ONE category of the industry

Individual Written Project – Servicescape Report You are required to select an experience (a series of service encounters) when visiting a service organization by choosing any ONE company (your own choice) from ONE category of the industry given below and construct a Servicescape report. Industry categories: Hotel Fashion retail Beauty and wellness You will visit …