Required:
Based on the above international business statement, elaborate all the requisite pre and post activities in order to achieve the objective of an organization in establishing a successful business in International Trade in a digitalization business environment; citing relevant examples.
Assignment Guidelines:
Maximum of 100 marks is allocated of this PMBA Assignment-Based module.
1. Using concepts and principles learned in the module (10 marks)
2. Relate to a company you are familiar or can research on based on your interest, identify major change events in the company’s past 5 years history
3. Critically evaluate the success of the company’s international business
4. Propose future improvements or new programmes to improve organization’ sustainable competitive advantage in the long-term in a global business trade environment.
5. Your Assignment should consist of:
1. Introduction
2. Critical Analysis
3. Emphasis on examples of anticipated globalization factors and trends affecting the
organization in establishing a successful business in global trade.
4. Researched and quoted examples and references
5. Assignment to be within 10 to 15 pages
6. Graphs (Financial Highlights) and illustrations can be used to support your assignment.
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