Unit 2 International Marketing Management, Assignment, Malaysia
| Subject | Unit 2 International Marketing Management |
Questions –
I. Choose a company you work for or any company of your liking or a specific product.
a. Briefly explain about the company or the product which you chose. (Mention the background, vision, mission, and why you chose)
b. Do a business environment analysis using Porter 5 Forces Analysis for the company or the product you chose and interpret the results in your own words.
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
a. Briefly explain about the company/product and why you think this company’s move will be a success
b. Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same.
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