Principle of Marketing Assignment, UTM, Malaysia Based on the segmentation selected in the previous question, which group of customers do you intend to target

University Universiti Teknologi Malaysia (UTM)
Subject Principle of Marketing

Question 1

Based on the segmentation selected in the previous question, which group of customers do you intend to target as the primary segmentation of Brownies Letopss? Choose the response and explain it

Response Option

  • Urban area
  • Halal market
  • Family with kids
  • Adolescent
  • Family and Social Events
  • Healthy and Organic Lifestyle

Question 2

A competitor launched a new brownie cookie flavor targeting health-conscious customers. The decision impact you significantly, reducing your average monthly revenue by more than 15%. Based on your experience, in which segments do you want to focus on combating this? Justify your choice.

  • Family
  • Party People
  • Organic Supporter
  • Food Lover Among Youth

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