Bachelor of Marketing and Communication Case Study, OUM, Malaysia Based on your understanding of IMC, how do you think Apple has ingrained its marketing strategies

University Open University Malaysia (OUM)
Subject Bachelor of Marketing and Communication

Based on your understanding of IMC, how do you think Apple has ingrained its marketing strategies with its branding to stay competitive in the market?

You may include your considerations on the product USP  as well as the internal and external environment of the organization which led to the success of the brand. Similarly, you may also provide recommendations on ways Apple may implement shortly to stay competitive in the ever fast-paced technology-based industry.

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