BBMC4103 Change Management /Pengurusan Perubahan Assignment 2026 | OUM
| University | Open University Malaysia (OUM) |
| Subject | BBMC4103 Change Management |
BBMC4103 Assignment
SPECIFIC INSTRUCTION / ARAHAN KHUSUS
- Answer in Malay or /
Jawab dalam Bahasa Melayu atau Bahasa Inggeris.
- Number of words : 2500 – 3000 words excluding /
Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.
- Submit your assignment ONCE only in a SINGLE file. /
Hantar tugasan SEKALI sahaja dalam SATU fail.
- Submit your assignment /
Tugasan ini dihantar secara ONLINE.
- Submission date : 9 MARCH /
Tarikh Penghantaran : 9 MAC 2026.
- This assignment accounts for 60% of the total marks for the course. / Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.
ASSIGNMENT QUESTION
Part I (50%)
PURPOSE
This assignment aims to deepen learners’ understanding of how organisations manage strategic change. It encourages learners to examine real organisational situations, diagnose the issues surrounding a major change initiative, and propose responsible leadership actions to support successful implementation.
REQUIREMENT
Select any ONE (1) organisation that you know well through your work experience, previous employment, or credible research. Identify one major strategic change that the organisation is undertaking or has undertaken recently. This may involve digital adoption, restructuring, redesigning work processes, implementing new human resource (HR) or performance systems, strengthening organisational culture, or enhancing cross-functional collaboration.
Your report should address the following:
1. Description of the Organisation
Offer a concise organisational profile that explains its nature of business, size, structure, work arrangements (hybrid, flexible, or on-site), and strategic direction.
2. Analysis of the Strategic Change
Analyse the selected strategic change and discuss why it is important for the organisation’s long-term goals.
3. Diagnosis of Implementation Challenges
Identify and analyse two main challenges the organisation encounters in carrying out the change. These may relate to people, processes, communication, culture, or operational matters.
4. Actionable Strategies for Improvement
Propose four realistic and evidence-based strategies to address the challenges. Explain how these strategies can be carried out effectively, including leadership behaviours, communication practices, and mechanisms for tracking progress.
5. Leadership Reflection
Assuming you are the leader responsible for this initiative, reflect on how you would support the change responsibly and ethically.
Use APA 7th edition for in-text citations and the reference list, and include at least eight (8) credible sources.
[Total: 50 marks]
Part II (10%)
ONLINE CLASS PARTICIPATION
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
- Share an example of a planned change in an organisation that was implemented successfully. What made it work?
- In your organisation, what are the three most common reasons employees resist change? How can these be addressed?
- Describe a change initiative that failed in your organisation. What lessons should be learned from it?
- How can leaders act as effective change agents in times of organisational transformation?
- What strategies would you recommend to encourage innovation and creativity at your own workplace?
[Total: 10 marks]
SOALAN TUGASAN
Bahagian I (50%)
TUJUAN
Tugasan ini bertujuan untuk memperdalamkan pemahaman pelajar tentang bagaimana organisasi menguruskan perubahan strategik. Ia menggalakkan pelajar untuk mengkaji situasi organisasi sebenar, mendiagnosis isu-isu berkaitan inisiatif perubahan besar dan mencadangkan tindakan kepimpinan yang bertanggungjawab untuk menyokong pelaksanaan yang berjaya.
KEPERLUAN
Pilih mana-mana SATU (1) organisasi yang anda kenali dengan baik melalui pengalaman kerja, pekerjaan terdahulu atau kajian yang boleh dipercayai. Kenal pasti satu perubahan strategik utama yang sedang atau telah dilakukan oleh organisasi baru-baru ini. Ini mungkin melibatkan penerimaan digital, penstrukturan semula, mereka bentuk semula proses kerja, melaksanakan sistem sumber manusia (HR) atau prestasi baharu, memperkukuh budaya organisasi atau meningkatkan kerjasama antara fungsi.
Laporan anda haruslah membincangkan perkara berikut:
- Huraian Organisasi
Sediakan profil organisasi yang ringkas yang menerangkan sifat perniagaan, saiz, struktur, pengaturan kerja (hibrid, fleksibel atau di lokasi), dan hala tuju strategiknya.
- Analisis Perubahan Strategik
Analisiskan perubahan strategik yang dipilih dan bincangkan mengapa ia penting untuk matlamat jangka panjang organisasi.
- Diagnosis Cabaran-cabaran Pelaksanaan
Kenal pasti dan analisis dua cabaran utama yang dihadapi oleh organisasi dalam melaksanakan perubahan. Ini mungkin berkaitan dengan orang, proses, komunikasi, budaya atau perkara operasi.
- Strategi Penambahbaikan yang Boleh Ditindaklanjuti
Cadangkan empat strategi yang realistik dan berasaskan bukti untuk menangani cabaran. Terangkan bagaimana strategi ini boleh dilaksanakan dengan berkesan, termasuk tingkah laku kepimpinan, amalan komunikasi dan mekanisme untuk menjejaki kemajuan.
- Refleksi Kepimpinan
Dengan mengandaikan anda adalah pemimpin yang bertanggungjawab untuk inisiatif ini, renungkan bagaimana anda akan menyokong perubahan secara bertanggungjawab dan beretika.
Gunakan APA edisi ke-7 untuk petikan dalam teks dan senarai rujukan, dan sertakan sekurang-kurangnya lapan (8) sumber yang boleh dipercayai.
[Jumlah: 50 markah]
Bahagian II (10%)
PENYERTAAN KELAS DALAM TALIAN
Bincangkan topik berkenaan dalam forum dan hantar bukti penyertaan anda dalam perbincangan dalam talian.
- Kongsikan satu contoh perubahan terancang dalam sebuah organisasi yang berjaya dilaksanakan. Apakah yang menjadikannya berjaya?
- Dalam organisasi anda, apakah tiga sebab paling biasa pekerja menentang perubahan? Bagaimana ia boleh ditangani?
- Huraikan satu inisiatif perubahan yang gagal dalam organisasi anda. Apakah pengajaran-pengajaran yang perlu dipelajarai daripadanya?
- Bagaimana pemimpin boleh bertindak sebagai ejen perubahan yang berkesan semasa transformasi organisasi?
- Apakah strategi-strategi yang anda cadangkan untuk menggalakkan inovasi dan kreativiti di tempat kerja anda sendiri?
[Jumlah: 10 markah]
BBMC4103 ASSIGNMENT RUBRICS
Part I/Bahagian I (50%)
| *QN/ *NS | CLO | Criteria/ Kriteria | Weight/ Pemberat | Excellent/ Cemerlang | Good/ Baik | Fair/ Sederhana | Poor/ Lemah | Unsatisfactory/ Tidak memuaskan | Max Marks |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1 | CLO3 | Description of the selected organisation | 1 | Very clear description of the selected organisation that explains its nature of business, size, structure, work arrangements, and strategic direction. | Clear description of the selected organisation that explains its nature of business, size, structure, work arrangements, and strategic direction. | Basic description of the selected organisation that explains its nature of business and size, structure, work arrangements, and strategic direction. | Vague description of the selected organisation that explains its nature of business and size, structure, work arrangements, and strategic direction. | No description was given. | 4 |
| Huraian tentang organisasi yang dipilih | Penerangan yang sangat jelas tentang organisasi yang dipilih yang menjelaskan sifat perniagaannya, saiz, struktur, pengaturan kerja, dan hala tuju strategik. | Penerangan yang jelas tentang organisasi yang dipilih yang menjelaskan sifat perniagaannya, saiz, struktur, pengaturan kerja, dan hala tuju strategik. | Penerangan asas tentang organisasi yang dipilih yang menjelaskan sifat perniagaannya serta saiz, struktur, pengaturan kerja, dan hala tuju strategik. | Penerangan yang kabur tentang organisasi yang dipilih yang menjelaskan sifat perniagaannya serta saiz, struktur, pengaturan kerja, dan hala tuju strategik. | Tiada huraian diberikan. | ||||
| 1 | CLO3 | Analysis of strategic change initiative | 1 | Very clear analysis of the selected strategic change, with a clear and well-justified discussion of its importance in achieving the organisation’s long-term goals. | Clear analysis of the selected strategic change, with a relevant discussion of its importance in achieving the organisation’s long-term goals, though the justification may lack depth. | Basic analysis of the selected strategic change, with a general discussion of its importance to the organisation’s long-term goals, but with limited explanation or justification. | Vague analysis of the selected strategic change, with little or no clear discussion of its importance to the organisation’s long-term goals. | No analysis was given. | 4 |
| Analisis initiatif perubahan strategik | Analisis yang sangat jelas terhadap perubahan strategik yang dipilih, dengan perbincangan yang jelas dan justifikasi yang kukuh tentang kepentingannya dalam mencapai matlamat jangka panjang organisasi. | Analisis yang jelas terhadap perubahan strategik yang dipilih, dengan perbincangan yang relevan tentang kepentingannya dalam mencapai matlamat jangka panjang organisasi, namun justifikasinya mungkin kurang mendalam. | Analisis asas terhadap perubahan strategik yang dipilih, dengan perbincangan umum tentang kepentingannya terhadap matlamat jangka panjang organisasi, tetapi dengan penjelasan atau justifikasi yang terhad. | Analisis yang kabur terhadap perubahan strategik yang dipilih, dengan perbincangan yang sedikit atau tiada perbincangan yang jelas tentang kepentingannya terhadap matlamat jangka panjang organisasi. | Tiada analisis diberikan. | ||||
| 1 | CLO3 | Identification and analysis of key challenges | 2.5 | Very clear identification and analysis of two challenges supported with logical reasoning or examples. | Clear identification and analysis of two challenges, supported with relevant reasoning or examples, though the explanation may lack depth. | Basic identification and limited analysis of two challenges, with minimal reasoning or examples provided. | Vague identification of challenges, with little or no analysis, reasoning, or examples are weak or absent. | No challenges were identified or analysed. | 10 |
| Pengenalpastian dan analisis cabaran-cabaran utama | Pengenalpastian dan analisis yang sangat jelas terhadap dua cabaran, disokong dengan penaakulan logik atau contoh yang sesuai. | Pengenalpastian dan analisis yang jelas terhadap dua cabaran, disokong dengan penaakulan atau contoh yang relevan, namun penjelasannya mungkin kurang mendalam. | Pengenalpastian asas dan analisis yang terhad terhadap dua cabaran, dengan penaakulan atau contoh yang minimum. | Pengenalpastian yang kabur terhadap cabaran, dengan sedikit atau tiada analisis, serta penaakulan atau contoh yang lemah atau tidak diberikan. | Tiada cabaran dikenal pasti atau dianalisis. | ||||
| Total | 12.5 | 50 | |||||||
Part II/Bahagian II (10%)
Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:
| *QN | CLO | Criteria/ Kriteria | Weightage/ Pemberat | Excellent/ Cemerlang | Good/ Baik | Fair/ Sederhana | Poor/ Lemah | Unsatisfactory/ Tidak memuaskan | Max Marks |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1-5 | CLO 3 | Quality of Postings Affective Domain (A3) |
2.5 | All five comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect active participation within the assignment timeline. |
Four of the comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect participation within the assignment timeline. |
Two or three of the comments are somewhat good, appropriate, meaningful, and respectful. Postings show relatively short participation time. |
One post was submitted. OR All posts are done in one day. OR None of the comments are good and relevant. OR Comments are short responses that are not substantial nor meaningful. Minimum effort (e.g. “I agree with Tina”) |
Postings are done past the assignment timeline. OR No postings given as proof of participation in the discussion |
10 |
| Kualiti Postings Domain Afektif (A3) |
Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan. |
Empat komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan sepanjang tempoh tugasan. |
Dua atau tiga komen baik, sesuai, relevan, bermakna dan berhemah. Postings menunjukkan penyertaan dalam jangakamasa yang singkat. |
Satu penghantaran ATAU Semua penghantaran dibuat dalam satu hari. ATAU Tiada komen yang baik dan relevan. ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna. Usaha minimum (Cth: “Saya bersetuju dengan Tina”) |
Postings melepasi tempoh tugasan. ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan |
||||
| Total Marks/Jumlah Markah | 2.5 | 10 | |||||||
*QN = Question Number / *NS = Nombor Soalan
INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)
Do the following:
- Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
- Do screenshots of the postings and include them as images in your assignment.
- The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
- The screenshots should contain: Name, Title of the discussion, Day, Date and Time.
ARAHAN PENGHANTARAN BUKTI PENYERTAAN KELAS DALAM TALIAN (10%):
Lakukan perkara berikut:
- Pilih LIMA (5) posting anda yang terbaik daripada perbincangan forum yang ditetapkan dalam tugasan.
- Lakukan screen shot posting dan isikan dalam bentuk imej di dalam fail tugasan anda.
- Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
- Screen shot mesti mengandungi nama, tajuk perbincangan, hari, tarikh dan masa.
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