| University | Multimedia University (MMU) |
| Subject | BM2614: Principle of Marketing |
(A) Introduction
A brief outline about Dutch Lady Milk Industries Berhad who they are, what they do, where their presence is global, what are the fast-moving goods they manufacture and distribute, to name some.
(B) Market Analysis
(i)Situation Analysis
Detail discussion of the Dutch Lady’s internal strengths (S) and weaknesses (W) and examine its external opportunities (O) and threats (T).
(ii)Marketing Environment
Detail discussion on any four (4) environmental forces that impact Duct Lady Milk Industries Berhad. [for parts (i) and (ii) above, students are allowed to analyze and discuss any one (1) of the product line by Dutch Lady Milk Industries Berhad instead of Dutch Lady Milk Industries Berhad.
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