COMM 401 Business Communication Assignment 2026 | Goon International College

University	Goon International College (GIC)
Subject	COMM 401 Business Communication

COMM 401 Business Communication Assignment

Rubric Assignment Report

AREA	MARKS
Front page
Report format
Introduction
Define Communication and provide (3) relevant example
From your research, illustrate ONE (1) Business Communication Process that effectively align with strategies communication by ensuring that information is accurately gathered, clearly interpreted, and efficiently delivered across appropriate communication channel and contribute to maintaining consistency in brand messaging.
From your understanding and research, how can the business communication process work together to ensure that information is effectively delivered, clearly understood, and properly responded to within an organization.	15
THREE (3) communication barrier in organization.	10
THREE (3) benefits understanding communication in organization	10
THREE (3) effective strategies that businesses can implement to improve business communication processes, enhance clarity and accuracy of information delivery, reduce communication barriers, and ultimately strengthen employee performance and teamwork.	10
From your perspective, elaborate THREE (3) roles does training and development play in improving employees’ business communication skills, and how can it contribute to better organizational performance?	10
CONCLUSION	5
REFERENCES	5
TOTAL	100 MARKS /100

(Plagiarism Will Result In An Automatic Failure)

Marks Characteristics

Marks	Characteristics
Above 80 %	Outstanding work which demonstrates that the student has a good grasp of the content appropriate to the topic
70-79 %	The student demonstrates above average understanding and clear grasp of the topic.
50-69 %	The student is able to cover basic subject matter but may display some weakness, limitations in understanding and interpretation.
40-49 %	The student’s performance is only just acceptable revealing some inadequacies, weak organizing ability and limited communication skills.
<39 %	The student’s performance is inadequate, has poor organizing ability and weak communication skills.

(Note that 5% of the total is deducted per day of delay from the due date submission)

COMM 401 Assignment

Front Page

Goon International College Logo
Course
Title
Student Name List
Due Date
Lecturer’s name: Mr Muhammad Khairul Fikri bin Muhamad Ruzi

Report Format

All work must be original, computer generated and printed.
Your assignment should follow:
- Page number included
- Justify
- Table of Content
- Font Arial, font size 12
- Spacing 1.5
- Page length 10 pages – 25 pages.
Due Date: Week 7 – Assignments submitted late will not be accepted and will be marked as a 0% fail.

Report Instruction

Cover page
Title: “An Analysis of Business Communication Processes and Their Impact on Workplace Performance.”
Assignment Instructions
Business communication is far more than the simple exchange of information, shaping how people connect, collaborate, and move in unison toward shared objectives. It ensures that ideas, instructions, and decisions flow seamlessly across all levels, creating clarity, direction, and alignment within the workplace. When executed effectively, it elevates decision-making, strengthens teamwork, and transforms ordinary coordination into a well-orchestrated system of productivity. It operates as a continuous and dynamic cycle of sending, receiving, interpreting, and refining messages through feedback, ensuring that meaning is not only delivered but truly understood. Ultimately, powerful business communication builds trust, reinforces professional relationships, and drives organizational success with precision and purpose.
Rubric and instruction of assignment

Introduction
Contents
1. Define communication and THREE (3) relevant examples.
2. Business Communication Process explanation
3. How communication process works in organization
4. THREE (3) communication barriers
5. THREE (3) benefits of communication
6. THREE (3) effective strategies
7. THREE (3) roles of training and development
8. Conclusion
References

References Guidelines

Put any reference books/ website/ articles/ journals/ teaching aids that you refer to in order to complete the study.

APA Format:

Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher.

L.M.Steven and A.V.G.Mary (2020), Organizational behaviour, Ninth edition, McGraw Hill education.
K.Angelo (2020), Organizational behaviour: A Practical, Problem-solving approach, 3rd edition, McGraw-Hill education.
P.R.Stephen and A.J.Timothy (2022), Organizational behaviour, Eighteen edition, Pearson educational limited.

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COMM 401 Business Communication Assignment 2026 | Goon International College