QUESTIONS 1
a. Draw Three marketing channels for the consumer market with appropriate examples.
b. In order to plan the strategies for the marketing channel, you have to understand each role/function of the different intermediaries. Please provide any THREE (3) functions of intermediaries.
c. As a marketing manager of a company, you have to decide whether to use the direct or indirect channels to deliver a product to your prospect. Ascertain your decision and reason.
d. Examine TWO (2) differences between direct and indirect marketing
QUESTION 2
Sports2u (M) Sdn. Bhd. will be in the business of selling athletic equipment to people at every fitness level and aim to be a recognized sporting good and fitness store in the world. As a marketing representative of the company, you
need to:
a. Prepare and write FIVE (5) tools of promotion mix / Integrated Marketing Communication (IMC) that can be used by Sports2u (M) Sdn.Bhd.
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