- Identify the target markets for each Malaysian product in consumer and business markets. Briefly describe each segment, including demographic, psychographic, and behavioral characteristics.
- Based on the targeted marketing strategies that resonate with each segment’s unique needs and preferences, design a marketing communication mix for each product segmented by consumer and business markets. The marketing communication mix should include the following elements:
Consumer market:
Advertising or Sales Promotion Personal Selling or Public Relations
Business market:
Advertising or Sales Promotion Personal Selling or Public Relations
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