MBM3783: Social Marketing Case Study, UoTS, Malaysia A local woman claims to have been cheated of over RM1.4 mil after meeting someone online who claimed to be a South African engineer
University | UNIVERSITY OF TECHNOLOGY SARAWAK (UoTS) |
Subject | MBM3783: Social Marketing |
A local woman claims to have been cheated of over RM1.4mil after meeting someone online who claimed to be a South African engineer working in New Zealand. Petaling Jaya district police chief ACP Mohamad Fakhrudin Abdul Hamid said the 54-year-old victim met the suspect on Facebook in April and continued their “friendship” through the WhatsApp app.
He said the two had never met and since April, the suspect had asked the self-employed victim for money to buy raw materials for an unknown project.
“As she trusted him, the victim made 37 transactions to four different accounts totaling RM1,445,900. “Not long after, the victim received a call from a delivery company claiming there was a ‘delivery’ believed to be from the suspect for her,” he said in a statement on Tuesday.
He said following that, the police arrested three African suspects at a restaurant here last Friday. An investigation revealed that all suspects are United Nations High Commissioner for Refugees (UNHCR) card holders and had been in Malaysia since 2019.
He said the suspects, aged 35 to 48, were remanded for four days
Questions:
- Supposed you are planning a campaign regarding the issue based in UTS, come out with a catchy title and describe the background, the purpose along with the focus of your campaign.
- Conduct a SWOT analysis.
- Select and describe why are they your target audience.
- Set the marketing objective and goals.
- Identify the Barriers, Benefits Motivators, the Competition, and Influential Others.
- Develop a positioning statement for your campaign
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Assignmenthelper.my is the go-to destination for students who are struggling to write their essays. We offer professional and reliable "write my essay" services staffed by expert assignment writers with years of experience in academic writing. Our team of writers is well-versed in a variety of topics and can produce quality essays on any topic you may need.
Recent Solved Questions
- AFT1083: Microeconomics Case Study, UMK, Malaysia Refined sugar producer MSM Malaysia Holdings Bhd’s profitability may be affected if the new government lowers
- Communication Law and Ethics Assignment, SU, Malaysia choose one (1) social media platform (for example, Meta, Twitter, YouTube, Reddit, Google, etc.). Examine their content moderation policies
- Economics Assignment, UMS, Malaysia Malaysia’s national debt to gross domestic product (GDP) ratio is at a worrying high of 63.8%. In your opinion, what should the Malaysian
- UGB372: Select a global hospitality and tourism organization of your choice, which must operate at a national: marketing in digital world Assignment, SU, Malaysia
- BED15203: Write a C program that prompts a user to enter 3 integer numbers. The program then determine: Fundamentals of Programming Assignment, UniKL, Malaysia
- BHM 3263: Pharmaceutical Management Essay, AMU, Malaysia You have to investigate the management of the pharmacy that you have chosen, by interviewing and researching
- Sustainable Project Management Assignment, OUM, Malaysia Sustainable Development Decision Making Decision-making for sustainable project management can be a very arduous
- Marketing Analysis Case Study, TU, Malaysia At its founding in 1906, Planters Peanut Company sold one nut type. Historically, peanuts were viewed as food
- Statistics Assignment, USM, Malaysia Let X be an exponential random variable, Show that for a > 0 and b > 0
- LLB202B: Scrutinize the legal framework governing the process of public auctions in Malaysia: FACULTY OF LAW & GOVERNMENT Assignment, HU, Malaysia