- Calculate the frequency distribution of customer demographics such as age, gender, race, education, and occupation. Create a frequency table and corresponding chart for each demographic variable. Provide brief description of the customers’ profile.
- Calculate the average rating for each service quality dimension (Tangibility, Reliability, Responsiveness, Assurance, and Empathy) and the average customer satisfaction level. Present the results in a table or chart with some explanation.
- Perform a multiple regression analysis with customer satisfaction as the dependent variable and the service quality dimensions as independent variables. Interpret the output of the analysis to determine the relationship between service quality dimensions and customer satisfaction. Assess the significance of each service quality dimension in predicting customer satisfaction by examining the p-values and their corresponding significance levels.
- Based on the analysis, what recommendations can be made to improve service quality and enhance customer satisfaction? Provide actionable insights and strategies that the company can implement to address any identified areas of improvement.
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