MPMM7113: You have a friend named David who is a passionate environmentalist and runs a small eco-friendly products store: Davideting Management Assignment 2, CUM, Malaysia

University City University Malaysia (CUM)
Subject MPMM7113 Davideting Management Assignment 2


The purpose of this assignment is to enhance the learner’s ability to evaluate issues and analyze challenges faced by organizations in real-world practices into academic concepts.

Eco-friendly store

You have a friend named David who is a passionate environmentalist and runs a small eco-friendly products store in a suburban area. David’s store offers a range of sustainable and environmentally friendly products, but he’s been struggling to compete with larger retailers and e-commerce giants. David’s store faces stiff competition from larger retailers and e-commerce giants that have extensive resources and a wider product range.

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These companies can often undercut prices, making it challenging for David to compete solely on price. Although David’s store is in a suburban area, its reach is limited compared to online competitors. Many potential customers may not even be aware of the existence of his eco-friendly store. David has primarily relied on his store’s mission and word-of-mouth recommendations.

While this approach is commendable, it limits his ability to tap into the vast online market, where many consumers look for sustainable products. David’s store may face the challenge of standing out in a crowded market. To succeed, it’s essential to differentiate his offerings from what larger retailers and e-commerce giants provide.

The objective of this assignment is to develop a comprehensive marketing strategy for David’s eco-friendly products store, addressing the challenges he faces in competing with larger retailers and e-commerce giants. Your strategy should focus on expanding the store’s reach, increasing online visibility, and differentiating its offerings.

Your task is to prepare a report in a very concise form the need of integrating the e-commerce platform for the bookstore. Your report must address the following:

  • Conduct a thorough market analysis to identify the eco-friendly products market’s current trends, consumer preferences, and competitive landscape.
  • Develop a strategy to establish a strong online presence for David’s store.
  • Provide strategies to help David’s store differentiate itself from larger competitors.
  • Highlight the potential benefits of the proposed strategy for David’s eco-friendly store.

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