Mpu3223_v2: Entrepreneurship II Keusahawanan II May 2024 Semester, Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject Mpu3223_v2: Entrepreneurship II Keusahawanan II

Part I 


This assignment is designed to develop learners’ ability to understand the importance of creativity and innovation in entrepreneurship.


Creativity and innovation are vital elements for all levels of businesses in order for them to grow and expand. It is also essential for the survival and for building a competitive advantage.

Based on the statements, complete the following tasks:

i) Identify an entrepreneur.
ii) Introduce the entrepreneur, his/her company and the products sold.
iii) From your readings, how does this entrepreneur views creativity and innovation? Discuss.
iv) Discuss on the entrepreneur’s successful venture(s) that have leveraged creativity and innovation in the company.
v) Discuss on the key factors that have contributed to fostering a culture of creativity and innovation in the company.
vi) Summary
vii) References

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Part II


Discuss the following topics in the forum and submit proof of your participation in the online discussions:

i) What is creativity? What are the barriers to creativity?
ii) What is innovation? What are the barriers to innovation?
iii) Do you think you have the creativity and innovation in you? Share your thoughts.

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Bahagian I

Tugasan ini direka untuk mengembangkan kemampuan pelajar untuk memahami kepentingan kreativiti dan inovasi dalam keusahawanan.

Kreativiti dan inovasi adalah elemen penting bagi semua peringkat perniagaan agar mereka dapat berkembang. Ianya juga penting untuk kelangsungan hidup dan untuk membina kelebihan bersaing.

Berdasarkan kenyataan ini, lengkapkan tugas berikut:

i) Kenal pasti seorang usahawan.
ii) Perkenalkan usahawan tersebut, syarikat beliau, dan produk yang dijual.
iii) Dari bahan bacaan anda, bagaimana usahawan ini memahami kreativiti dan inovasi? Bincangkan.
iv) Bincangkan tentang usaha-usaha berjaya usahawan yang telah memanfaatkan kreativiti dan inovasi dalam syarikat.
v) Bincangkan faktor-faktor utama yang telah menyumbang kepada memupuk budaya kreativiti dan inovasi dalam syarikat.
vi) Ringkasan
vii) Rujukan

Bahagian II


Bincangkan topik-topik berikut di dalam forum dan hantar bukti penyertaan anda dalam perbincangan dalam talian.

i) Apakah kreativiti? Apakah halangan-halangan kepada kreativiti?
ii) Apakah inovasi? Apakah halangan-halangan kepada inovasi?
iii) Adakah anda rasa anda mempunyai kreativiti dan inovasi dalam diri anda? Kongsikan pendapat anda.

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