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QUESTION 1 (20 Marks): You are given the following dataset for monthly advertising spend and sales (in units): Table 1: Data of Company J Month Advertising Spend (RM) Sales (Units) jan 10 50 feb 20 70 mar 35 80 a) Develop a simple linear regression model to predict sales based on advertising spend. (2 marks) …
Question 3 a) Based on the scenario above of the sales calls and the number of units sold, you will determine the confidence interval of 95% for any 25 sales calls. A new agent by the name of Jorge has just joined and made 25 calls. Determine the estimated amount of sales calls. b) In …
Question 1 Using market basket analysis, construct a combination of two purchased items into an appropriate table or matrix. Record the following: (i) Frequency (ii) Support (iii) Confidence (iv) Lift Which of the following 3 combinations would you prioritize? Justify the reason. Get Solution of this Assessment. Hire experts to solve your assignment before the …