BMG323: Using market basket analysis, construct a combination of two purchased items into an appropriate: BUSINESS ANALYTICS Assignment, WOU, Malaysia

University Wawasan Open University (WOU)

Question 1
Using market basket analysis, construct a combination of two purchased items into an appropriate table or matrix. Record the following:
(i) Frequency
(ii) Support
(iii) Confidence
(iv) Lift
Which of the following 3 combinations would you prioritize? Justify the reason.

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