What is Alibaba’s category of e-commerce, and how has it evolved over the years: Digital Business, Assignment, INTI, Malaysia
Instructions: Read the following case. Conduct a thorough analysis with your group members to answer the questions at the end of it. Source: https://www.cnbc.com/2024/01/04/alibaba-was-once-a-wall-street-darling-whats-next.html QUESTIONS: Explain Alibaba’s business model. What is Alibaba’s category of e-commerce, and how has it evolved over the years? Why and how was it possible for Alibaba to have a successful …