What is Alibaba’s category of e-commerce, and how has it evolved over the years: Digital Business, Assignment, INTI, Malaysia

Subject Digital Business


Read the following case. Conduct a thorough analysis with your group members to answer the questions at the end of it.

Source: https://www.cnbc.com/2024/01/04/alibaba-was-once-a-wall-street-darling-whats-next.html


  1. Explain Alibaba’s business model.
  2. What is Alibaba’s category of e-commerce, and how has it evolved over the years?
  3. Why and how was it possible for Alibaba to have a successful IPO, but are now already showing signs of decline?
  4. How will Alibaba overcome its current challenges?
  5. What will be the future of Alibaba?

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