Subject: DSC763: Customer Analytics

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DSC763: Customer Analytics Case Study, UiTM, Malaysia A telecommunication company, MAYS Private Limited, wants to improve its customer experience with services

A telecommunication company, MAYS Private Limited, wants to improve its customer experience with services and increase the Net Promoter Score. Therefore, the Head of the Consumer Business division has proposed a Customer Analytics project for the company. With this project, the company is able to: Calculate NPS based on customer feedback surveys and analyze the …