HTM705: Strategic Marketing for Hospitality and Tourism Essay, CU, Malaysia It is apparent that in the 21st-century marketing environments, companies are drastically altering their business
It is apparent that in the 21st-century marketing environments, companies are drastically altering their business and marketing strategies to get closer to their customers, counter competitive threats, and strengthen competitive advantages. Challenges to management include escalating international competition, new types and sources of competition, political and economic upheaval, the dominance of the customer, and increasing …