HTM705: Strategic Marketing for Hospitality and Tourism Essay, CU, Malaysia It is apparent that in the 21st-century marketing environments, companies are drastically altering their business

University Curtin University (CU)
Subject HTM705: Strategic Marketing for Hospitality and Tourism

It is apparent that in the 21st-century marketing environments, companies are drastically altering their business and marketing strategies to get closer to their customers, counter competitive threats, and strengthen competitive advantages. Challenges to management include escalating international competition, new types and sources of competition, political and economic upheaval, the dominance of the customer, and increasing marketing complexity. Describe the components of corporate strategy and explain how ONE company implements it.

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