Subject: Marketing

a) Who would be the target market for this product? Why? b) What could be the value proposition of this product? c) What could be the pricing strategy for this product? Why? d) Design an advertisement for this product, which includes the description of the product and a new slogan. Draw/design it within the following …

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Question 1 Pick an industry. Classify firms according to the 4 different roles they might play: leader, challenger, follower, and niche. Describe their strategies to gain competitive advantages. Question 2 With the help of a diagram, explain the Product Life Cycle (PLC)? What are the characteristics of each stage of the cycle and give examples …

Continue reading “Marketing Assignment, UNM, Malaysia Classify firms according to the 4 different roles they might play leader, challenger, follower, and niche”