UNIVERSITY OF TECHNOLOGY SARAWAK (UoTS) Questions for Malaysian Students

Identify the target markets for each Malaysian product in consumer and business markets. Briefly describe each segment, including demographic, psychographic, and behavioral characteristics. Based on the targeted marketing strategies that resonate with each segment’s unique needs and preferences, design a marketing communication mix for each product segmented by consumer and...

Based on your understanding, by using your own words, define the information products. Do information products consider educational alternatives/platforms? Explain why. Discuss the benefits of producing and selling information products from a seller’s perspective. Based on your understanding, discuss what drives this product to exist.  In your opinion, do you...

A local woman claims to have been cheated of over RM1.4mil after meeting someone online who claimed to be a South African engineer working in New Zealand. Petaling  Jaya district police chief ACP Mohamad Fakhrudin Abdul Hamid said the 54-year-old victim met the suspect on Facebook in April and continued...