MKT60404: Services Marketing Assignment, TU, Malaysia You are required to select an experience (a series of service encounters) when visiting a service organisation by choosing any ONE company
University | Taylor's University (TU) |
Subject | MKT60404: Services Marketing |
You are required to select an experience (a series of service encounters) when visiting a service organisation by choosing any ONE company (your own choice) from ONE category of the industry given below and construct a Servicescape report.
Industry categories:
• Hotel
• Fashion retail
• Beauty and wellness
You will visit the organisation outside of class time to conduct a comprehensive descriptive and critical analysis of the service delivery process as well as the organisation’s service environment (servicescape).
During this visit you are required to observe the business in enough detail to describe the service delivery process, the servicescape and the tangible elements that facilitate the service performance (by all parties), communication of the service, and customer/employee experience.
This will apprise your critical analysis and subsequent recommendations on how the delivery process and service environment (servicescape), from the perspectives of all stakeholders, could be improved.
You are required to observe the service environment of the chosen service organisation. You need to relate the style and appearance of the physical surroundings and other experiential elements encountered by customers during the service delivery process. It is highly recommended to utilize photos, pictures or illustrations to display key findings and discoveries whenever relevant. You are required to analyze the relevance and the relationship among the three dimensions of the servicescape.
In conducting the environmental audit of the servicescape, it is recommended that students consider the THREE (3) dimensions of the servicescape:
• Ambient conditions
• Spatial layout & functionality
• Signs, symbols, & artifacts
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Seeking Online Assignment Help? Look no further! Experience top-notch service with Assignment Helper MY. Our expert writers at Taylor's University (TU) specialize in delivering impeccable solutions. Elevate your academic journey with our dedicated 'Do My Assignment' service. Say goodbye to stress and meet your deadlines with confidence. Unlock your true potential with personalized assistance today!
Recent Solved Questions
- Law Equity & Trust Assignment, IIUM, Malaysia Leo Pedersen and Calvin Pedersen are brothers. In 2010, Leo left his job to set up Viking Oak Software Ltd
- FIT3155: Advanced Data Structures and Algorithms Assignment, MUM, Malaysia Develop a Java program using STACK CONCEPT that is able to do ALL of the following requirements as below
- NBNS3224: Obstetric and Gynaecology Assignment, OUM, Malaysia Madam M, aged 28 years, is a primigravida of 12 weeks gestation. She was admitted to the ward because of threatened
- Based on the short story Lamb to the Slaughter by Roald Dahl: Introduction to literature Assignment, UNM, Malaysia
- BGN352: QUESTION 1 English Law plays an important part in the Malaysian legal system Explain the application of English Law: Building Law Assignment, UiTM, Malaysia
- BMM 2543: Fluid Mechanics Assignment, UMP, Malaysia Write a report with references for the application of Fluid Mechanic’s fundamental principles on hydroelectric energy
- TBE101/03: Building Materials Report, WOU, Malaysia The Penang State Government announced the new Penang South Islands (PSI) development
- PGBM01: Financial Management and Control Assignment, UOS, Malaysia Relying only on accounting figures from Income Statement and Balance Sheet do not present the complete performance
- MGW3130: Organizational change and development Essay, MUM, Malaysia Write an essay that compares and contrasts change initiatives by DIFFERENT organisations in the SAME industry that solved SAME problems
- Strategic Business Project Thesis, UWS, Malaysia By the beginning of 2019, the novel Corona Virus known as COVID-19 began to emerge and spread at a rapid pace around