| University | Universiti Malaya ( UM) |
| Subject | Marketing Management |
Question 1
GreenEarth Organic Products is planning to introduce a new line of organic food. Describe the new product development process they should follow, including idea generation, market research, product development and design, and testing phases. Outline the activities required throughout each stage of the process.
Question 2
Develop a comprehensive marketing program for GreenEarth’s new line of organic food. Your program should include a detailed implementation plan on target market analysis and marketing mix elements (product, price, place, promotion)
Question 3
Additionally, prepare one social media content plan for the product launch.
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