Assignment: The Roles of Corporate Social Responsibility A Case Study on CSR Initiatives
| University | City University Malaysia (CUM) |
| Subject | Corporate Communication Assignment |
Individual Assignment (20%) – Requirements Details
Your Individual Assignment is based on “The Roles of Corporate Social
Responsibility”. Based on the videos you have watch in Lesson 1, you would have understood the various roles of CSR for internally and externally stakeholders. The areas covered in these videos are:
Economic Development
Sound Employment Practices
Workplace Safety & Environmental Management
Customer Safety & Company Liability
Ethics in Marketing & Company Liability
For this Individual Assignment, you are required to search for a video that shows the roles of CSR in an area as stated above. You have to justify your selection by answering the following questions in 3 paragraphs max 300 words:
a. Introduction: Why did you select this video?
b. Content: What areas of development were targeted?
c. Content: What role(s) did the CSR programme or initiative play?
d. Conclusion & Reflection: What would you do differently if you are the Headof CSR Programmes/Initiatives?
A few things that you need to note in doing this individual assignment:
Make sure that the video is from a reputable source.
Make sure that the video is related to at least one of the areas listed above.
When you justify your ideas, make sure that it is clear and direct.
When you are providing a suggestion, please take into consideration of the
company’s current financial standing and performance.
Identified video: https://www.youtube.com/watch?v=gjZLUtRnC7o
Additional reference: https://www.airasiafoundation.com/socialenterprise/rags2riches/
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