BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia

Assignment Brief

Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.

You are to choose any company from these selected industries:

• Financial Services
• Technology
• Automotive
• Health and Beauty
• Food and Beverage
• Travel and Tourism

While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.

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Assignment Questions

Your final deliverables will include a written report that will answer the following questions:

1. Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
2. Propose an effective marketing plan for a specific product that is aligned with   sustainability goals of the chosen organisation.

• CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
• CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
• CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment