BUS 4333 Assignment 1 Brief
| Programme | DIPLOMA |
| Semester | MAY 2026 |
| Course | Principles of Marketing |
| Course Code | BUS 4333 |
Assignment Instructions
- Students are to ensure all work done is NOT plagiarized and are properly referenced.
- Students must ensure that all submitted work is original, properly referenced, and free from plagiarism.
- Any assignment found to be copied from other sources, including AI-generated content without proper modification or acknowledgement, may result in mark deductions or disciplinary action.
- Students must use the designated/official cover sheet and table of content when submitting assignments.
- Students must type their answers clearly; illegible answers will not be marked.
- Assignments must be submitted by the given deadline; any late submission will result in marked deductions.
- Use the specific Assignment format as follows:
- Times New Roman, Font 12
- Space between line 1.5 gaps.
- No Minimum pages.
- Usage of proper numbering & heading alignment
- Alignment: Justified
- Cite the references clearly (APA 7th edition format).
Marks: (20%)
Deadline: WEEK 4
Part A: Critical Thinking (Personal Views & Real Product Discussion)
Objective
This assignment is designed to develop students’ critical thinking, analytical skills, and understanding of product strategies used by real companies in the market.
Task Requirements
Students are required to choose ONE real product or brand that they personally use regularly.
Examples:
- Apple iPhone
- Samsung
- Nike
- Adidas
- Starbucks
- Milo
- McDonald’s
- Nestlé
- Coca-Cola
- Uniqlo
- Watsons
- Shopee
Students must answer ALL questions based on:
- Personal opinions
- Real user experience
- Product observation and analysis
Product Discussion Questions
Based on the case study above, answer ALL questions below:
- What product or brand did you choose? Why do you like it?
- What makes this product different from its competitors?
- Do you think the product quality is worth its price? Explain your opinion.
- Do you think branding and packaging are important for this product? Why?
- Compare your chosen product with ONE competitor. Which one is better and why?
Part B: Real-Life Consumer Scenario
Scenario: “Student Life in Kuala Lumpur”
A diploma student named Amir lives in Kuala Lumpur. He has limited budget but needs to manage his daily life, transportation, and studies. Amir experiences the following situations:
- He needs a laptop to complete assignments and online classes.
- He wants a high-performance gaming laptop with advanced graphics.
- He demands a specific brand (e.g., Apple MacBook or ASUS ROG) because he believes it offers better quality and status.
- For transportation, he needs affordable travel to campus.
- He wants a comfortable and fast ride (Grab Premium).
- He demands services that are safe, reliable, and affordable based on his budget.
Task instructions
Based on the case study above, answer ALL questions below:
- What is the meaning of need, want, and demand? (Give simple definitions)
- Identify ONE example of:
- Need
- Want
- Demand
from the situation
- Why do students sometimes buy things they want instead of what they need?
- How does money (budget/income) affect a person’s demand?
- Give ONE real example from your own life showing:
- a need purchase
- or a want purchase
Report Format
Students must prepare a report that includes:
- Cover Page
- Table of Contents
Part A: Critical Thinking (Personal Views & Real Product Discussion)
1.0 Introduction
Briefly introduce:
- The chosen product or brand – attribute and feature
- The company background
- Why the product is popular
(Approximately 1 page)
2.0 Product Pictures
Students MUST include:
- At least THREE (3) clear pictures of the product
- Pictures can be:
- Self-taken photos
- Product packaging
- Screenshots from official websites and one (1) advertisements
Students must provide short captions for each picture.
Example:
- Figure 1: Front packaging of Milo drink
- Figure 2: Nike running shoes design
- Figure 3: Starbucks promotional menu
(Approximately 3 pages)
3.0 Finding product discussion questions: Q1-Q5
(Approximately 2-3 pages)
4.0 References
Part B: Real-Life Consumer Scenario
1.0 Write an introduction:
- Briefly explain what the case is about – Summarize the scenario in your own words (1 paragraph)
- Mentioning the importance of understanding needs, wants, and demands in marketing
(Approximately 1 page)
2.0 Main content (answer all questions) Q1-Q5
(Approximately 2-3 pages)
3.0 Write on: Conclusion
- What you learned from this case
- How needs, wants, and demands influence student decisions
- Why marketers must understand consumer behaviour
- Summary of your opinion about Amir’s situation
- What is the most important factor (your own point of view) : need, want, or demand?
(Approximately 1 page)
4.0 References
End of Question
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BUS4333 Assignment 1 Rubric
| Item | Poor (1-5 Marks) | Moderate (6-10 Marks) | Good (11-15 Marks) | Excellent (16-20 Marks) | Marks Awarded |
| TOP ELEMETS OF REPORT (Cover Page, Table of Content), BOTTOM ELEMETS OF REPORT (References, Appendix, Grammar, Quality – Structure, report presentation, formatting, styling) | Week – Min follows format were given. | Fair – average follow format was given | Good – follow format were given. | Very Good – excellent follow format was given. | |
| PART A: 1.0 & 2.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART A: 3.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART B: 1.0 & 3.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART B: 2.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| Sub Total | /100 | ||||
| TOTAL (20%) | /100 | ||||
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