Discriminant Analysis Report: Assessing Reliability and Validity of Customer Satisfaction, Service Quality, and Brand Loyalty
University | University of Malaya (UOM) |
Subject | BHMC3004: Statistical Analysis for Communication |
Question:
Based on the small sample of data provided, you are required to conduct a discriminant analysis, which consists of reliability analysis and average variance extracted (AVE) testing. Please follow the step-by-step instructions below and present your results in a report.
Instructions:
You have been provided with a small dataset (30 respondents) consisting of three variables (with four
items each). Your task is to assess the discriminant validity of the variables using statistical
techniques. Ensure you report and interpret your findings comprehensively.
Variable Descriptions:
1. Variable 1 (V1): Customer Satisfaction
2. Variable 2 (V2): Service Quality
3. Variable 3 (V3): Brand Loyalty
Questions
1. Step 1: Reliability Analysis
o Conduct a Cronbach’s Alpha test for each variable to assess the internal consistency of the items.
What is the acceptable threshold for Cronbach’s Alpha?
Are the reliability scores for each variable satisfactory? Provide an
explanation. (5 marks)
1. Step 2: Average Variance Extracted (AVE) Calculation
o Calculate the AVE for each variable.
AVE Formula:
o Present the AVE values in a table.
Interpret whether the AVE for each variable meets the acceptable threshold.
(10 marks)
1. Step 3: Reporting Findings
o Summarize your analysis and results in a structured report, including:
Introduction: A brief overview of the dataset and objectives.
Methods: Outline the steps and statistical techniques used.
Results: Include tables and interpretation for discriminant validity tests.
Conclusion: Discuss the implications of your findings. (5 marks)
Guideline:
You are required to write 500 to 800 words.
Submission deadline: 21st December 2024
Justify your answer with references.
Using the font type of “Times New Roman” with a size of 12 and double spacing. You are encouraged to display figures, tables, and other graphical forms in a consistent manner.
Recent Solved Questions
- CHE61504: Engineering Fluid Mechanics Assignment, TU, Malaysia Create the dimensionless relationship and design of the airport wind anemometer
- MUF655: Research Project Case Study, UTM, Malaysia Why are creative abilities being neglected in today’s society? Some claim that music education is a waste of money and time
- Physicochemical Characteristics of Melastoma Malabathricum Thesis, UOM, Malaysia Melastoma malabathricum or known as the duduk tree is a type of plant that comes from the Melastomaceae family
- HFT20303: Financial Management Assignment, UMK, Malaysia How much money must be put into a bank account yielding 5% annually in order to have RM250 at the end of five years
- Construction Law Assignment, STU, Malaysia Explain to Fairuz the validity of the agreement and illustrate your answer with relevant cases under the law of contract
- MLL207e: Comparative Study of Bahasa Melayu and Bahasa Indonesia Assignment, SUSS, Malaysia Huraikan secara kritis sejarah perkembangan Bahasa Indonesia dan Bahasa Melayu dalam kurun ke-20
- Ethics Essay, UTHM, Malaysia Explain in your own words, the role that an Advocate & Solicitor has in the resolution of a dispute
- BNNS6123: Infection and Inflammation in Nursing Assignment, LUC, Malaysia COVID-19 is a recently evolving communicable disease caused by novel strains of severe acute respiratory syndrome coronavirus
- A critical analysis of differing strategic perspectives of producers, retailers and logistics service providers: Essay, UUM, Malaysia
- Program and Portfolio Management Assignment, CU, Malaysia Developing a Business Strategy and Develop an organisational strategic plan using strategic management models