Entrepreneurship and Innovation Assignment, SU, Malaysia Many organizations faced challenges during the COVID-19 pandemic, and some found ways to overcome them but some failed

University Sunway University (SU)
Subject Entrepreneurship and Innovation

Many organizations faced challenges during the COVID-19 pandemic, and some found ways to overcome them but some failed and end their operations. Choose a particular industry, and recognize two companies/businesses: one successful and one unsuccessful.

Identify the strategies initiated by the chosen companies, compare, and contrast, and provide your evaluation. As an entrepreneur provides innovative recommendations on how these businesses can sustain and grow after the pandemic.

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