MBA7102 Individual Assignment
Instructions
- This is an individual assignment.
- Write a report of at least 2,500 words, excluding references and appendices.
- Use APA referencing
- Formatting: [Times New Roman], [size 12], [1.5 spacing], [justified alignment].
- Please email your assignment (Microsoft Word format)
- Include a cover page, table of contents, and reference
Assignment Requirements
Students are required to prepare a marketing plan for any product categories offered by Jesselton University College.
- Foundation programs
- Diploma programs
- Bachelor degree programs
- Sijil Kemahiran Malaysia
- Jesselton E-Sports club
Assignment Structures
| Cover page | Please refer to cover page provided for this assignment |
| Table of content | List all sections with page numbers for easy navigation |
| Section 1 | Executive summary
|
| Section 2 | Environmental analysis and forecasting
|
| Section 3 | Segmentation and targeting
|
| Section 4 | Action plan : Strategies & Tactics
|
| Section 5 | Conclusion |
| Section 6 | References
|
| Section 7 | Appendix
|
| Section 8 | Plagiarism Report |
| Plagiarism | |
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