MBA7201 Strategic Management Individual Assignment Brief 2026 | JUC

University Jesselton University College (JUC)
Subject MBA7201 Strategic Management

MBA7201 Individual Assignment Brief

Course Code & Name MBA7201 Strategic Management
Programme Master Of Business Administration
Assignment Weight 60%

Instructions

  • This is an individual
  • Write a report of at least 3,000 words, excluding references and
  • Use APA referencing
  • There must be a minimum of 10 references to be used for this assignment.
  • Formatting: [Times New Roman], [size 12], [1.5 spacing], [justified alignment].
  • Submit your assignment by 24 MAY 2026
  • Include a cover page, table of contents, and reference
  • Plagiarism – It is important to note, that your essay is entirely your own work. Students found guilty of plagiarism or collusion faced penalties. It is essential that you understand and follow standard procedures for referencing other people’s work.
  • Penalty for late submission:
Due Date Late Submission (1) Late Submission (2)
24 May 2026 25 to 31 May 2026

40% deductions

After 31 May 2026

Will not be accepted and will be awarded a “0”

Individual Assignment

                                                 “Organizational Audit”

Objectives

This assignment aims to create a strategic plan for the organization by analyzing its background, services, and ability to stay competitive. It involves reviewing and improving the vision and mission statements, assessing internal strengths and weaknesses, and identifying external opportunities and threats through IFE and EFE Matrices. A SWOT analysis will guide the development of strategies, divided into those to continue and new ones to adopt. The implementation will include projected financial statements to show feasibility and outcomes. Finally, a Balanced Scorecard will outline key objectives, and recommendations will be made for the organization’s future growth and success.

Assignment Written Report [60%]

Task Instruction:

The assignment for this course is to research the aspirations of any organizations and to prepare a report detailing the steps the organization of your choosing has taken to realise its goals. You can prepare a written analysis by following these guidelines, which correspond to the steps in the strategic management process.

The Write Up:

Vision/Mission:

a) Company background and nature of service.

b) Describe how the organization can best gain and sustain its competitive advantage.

c) Show organization existing vision and mission.

d) Show “improved” vision and mission and justify why it is improved.

Internal & External Assessment:

a)  Evaluate the organization strengths and weaknesses by constructing Internal Factor Evaluation (IFE) Matrix.

b) Evaluate the organization opportunities and threats by constructing External Factor Evaluation (EFE) Matrix.

Strategy Formulation:

a) Evaluate the SWOT Matrix of the organization.

b) Assess the strategies into two groups:

  • Existing strategies to be continued
  • New strategies to be started
Strategy Implementation:

a) Construct the projected income statement/projected balance sheet and expected result to show the implementation process of your recommendation.

Reminders:

  • A written report should be at least 3000 words covering all the tasks mentioned
  • Avoid providing direct answers or generic
  • Use relevant pictures, data, charts, and tables to support your
  • Ensure proper academic referencing and include a citation.

Assignment Structures                                        

Cover page Please refer to cover page provided for this assignment
Table of content List all sections with page numbers for easy navigation
Section 1 Main body of report
Section 2 References

APA style & cite all sources (journals, reports, books, websites, news articles)

Section 3 Appendix

Related graphs, charts, pictures (if applicable)

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