PRJ3173: Business Research Design, Research Paper, SU, Malaysia

Research Project Proposal

In this proposal, you should explain why you have chosen this topic, referring to issues such as importance and timeliness, as well as reasons why you personally are particularly interested. You should outline the primary research you propose to undertake. Then, you should explain the proposed structure of the research project and briefly describe what will be in each part.

You may want to back up your arguments and discussions at various points with references, academic or otherwise. It will probably help to convince the marker that you have a serious interest in the topic and have already spent a substantial amount of time preparing for the research project proposal.

Your subject lecturer may be prepared to discuss this proposal in broad terms with you in advance, but it is not appropriate for the lecturer to read or comment on the outline’s content before it is handed in, so please do not ask. It is important that you are responsible for producing your proposal outline. Your subject lecturer may give constructive written feedback on your outline. It is your responsibility to arrange such an appointment. The proposal should be clear, coherent and sensible.

When writing the full project in the next semester (in Business Research Execution, PRJ3195/PRJ3184), students may make changes to the structure detailed in the proposal or even change the research topic, but only with the agreement of the assigned project supervisor.

Please note that you must undertake either a quantitative OR qualitative research approach.

To complete this research project proposal, you are required to:

Section 1: Introduction

Select a subject area relevant to your degree programme that you would like to investigate (research).

Write a research background to your subject area and include a justification for conducting your research (i.e., an explanation of the benefits expected from undertaking the study and its significance).

Identify the main research problem and research questions that stem from the subject area (unanswered questions, gaps in knowledge, conflicts in the literature, or suggestions for further work made by authors of published papers or unpublished theses).

Write associated research objectives (specify the nature and scope of the
information your project will collect).

Highlight the research significance (specifies the contributions of your project to theory, industry, and policy) and the scope of study.

Section 2: Literature Review

Conduct a thorough literature review to identify relevant seminar papers and preferably recent research papers (published in academic journals).

This should discuss theoretical issues and refer to published research specifically related to your investigation. This section should help you develop and justify your research framework.

• Minimum variables: between 3 to 5 variables with at least 5 citations per variable (This applies to both qualitative and quantitative research proposals)
•  Definition of each variable
•  Research hypotheses
•  Research framework/model

Development of hypotheses based on your research questions if you are
conducting quantitative research.

If you are conducting qualitative research, develop a sound literature review to
gain valuable insight into the phenomenon under investigation.

Section 3: Methodology

An outline of your proposed fieldwork, consisting of a thorough explanation and justification of what you propose to do, indicating clearly:

• Research Paradigm
•  Research design
•  Population and Sample
  o Study population
  o Sampling frame
  o Sample size
•  Instruments and Measurement
  o Measurement Scales/Techniques (Instrument)
• Validity and Reliability
• Pilot Test
• Data Collection Procedures
• Data analysis strategy

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