Swinburne University of Technology (SUT) Questions for Malaysian Students

PART A – Map & Essay Objective: Analyze short arguments in visual materials and critically reflect on the methods of persuasion. Instructions: You are required to choose a recent (not more than 4 years) technology-based product/service and look for its corresponding advertisement in the forms of videos and images. Technology...

Case Study: Whirlwind Courier Services As an employee of a large international courier and shipping service, Mike Morten met with many companies that shipped and received packages almost every day. He was frequently asked if his company could deliver local packages on the same day. Over several months, he observed...

According to a web advertising company, the impact of pop-up ads depends on age. A random sample of 60 web surfers is asked if they remember a specific internet ad. The age of each respondent is recorded as ‘teenager’, ‘young adult’, or ‘over 30’. What analysis would you use to...

QUESTION I How can an employer determine whether the recruiting and selection procedures being used to select employees arc effective? Choose a particular occupation, as an example to illustrate your answer. Indicate the steps you would take and explain your proposed course of action with relevant and appropriate examples. QUESTION...

The size effect/premium in stock returns is the phenomenon that small-cap stocks on average outperform large-cap stocks over time. Therefore, the size premium can be inferred by the portfolio return difference between a small-sized and a large-sized portfolio (i.e. small minus big). In this assignment, you will evaluate the performance...