What effect do sustainable business practices have on consumer buying behaviour: Research Methodology Individual Assignment, APU, Malaysia

University Asia Pacific University (APU)
Subject Research Methodology Individual Assignment

Chapter 1: Introduction

1.1 Introduction

This is an introductory chapter that serves as a gateway to the foundations of sustainable business practices and the enigmatic connection with consumer behavior. As firms become more and more concerned on the symbiotic bond between their systems and the social and environmental health that surrounds them, this dynamic has become critical.

1.2 Research Background

El Hilali et al., (2020) have noted that businesses throughout the world are, indeed, becoming aware of the necessity of integrating environmentally and socially responsible practices as an integral part of their core business (Ajmal et al., 2018).

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

This paradigm shift is not a mere trend but a smart connection to the rapidly growing consciousness of the environmental complications, as well as social issues, which require corporate response and corporate transformation. Companies are recalibrating their approaches, rectifying their ecological footprints with the help of Sustainable processes, contributing to the betterment of the society.

At the same time, consumers are evolving paralleling the evolution of their mindset and becoming aware of how their spending habits reverberate endlessly. Informed by increased consciousness of environmental degradation and sociological gaps, consumers are requiring firms to disclose more information on sustainability and ethics. The emerging consumer awareness gives rise to a constant interaction between sustainable business norms and consumer conduct (ElHaffar et al., 2020).

This study aims to unearth the deep relationships between sustainable business practices and consumer behavior. In the study of such dynamics, the study is aimed at exposing these hidden mechanisms that drive consumers to interact with businesses on the issue of sustainability. Getting behind the mechanisms that drive these changes is, therefore, essential to companies that want to navigate this evolving environment, formulating strategies that speak to the discerning demands of a growing number of consumers in need of positive change.

1.3 Problem statement

Though the adoption of sustainable practices is rising, a substantial gap remains in the ability to properly appreciate the effect these practices have on consumer behavior. It is important to fill this gap because it unlocks the door to revealing valuable information to managers about the ever-winding road that influences consumer decisions in the sustainable context. The dissection of complex networks that either promote or hamper consumer response to the sustainable initiatives will provide companies with the means of perfect refocusing on their focusing of the tendencies of the changing customer preferences (Rausch & Kopplin, 2021).

Additionally, admitting and tackling obstacles and challenges of enacting sustainable measures is important for enterprises that pursue an endeavor to develop a sustainable tomorrow. Regardless of whether these challenges arise out of operational intricacies, market dynamics, or consumer education, such knowledge, understanding, and their overcoming will only strengthen businesses as they strive to attain sustainability.

Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.

Through realizing and overcoming the challenges, the companies will not stop at their internal struggle to align with the sustainable practices but also contribute positively towards the societal and environmental goals in general. This research attempts to explore these intricate aspects; in so doing, it sheds light on embarking on the road to a more sustainable and consumer-driven business environment.

1.4 Research Questions

RQ1: What effect do sustainable business practices have on consumer buying behaviour?

RQ2: Some of the main issues that force the consumers to support businesses with sustainable practices

RQ3: What are the barriers in adapting and popularising sustainable practices among businesses?

1.5 Research Objectives

RO1: The study would be on the consideration of the effect of sustainable business practices on the preferences and decision-making of consumers.

RO2: Identifying those factors that make consumers lean towards business who practices sustainability.

RO3: To analyze the difficulties that businesses face in holistic adoption and promotion of sustainable practices.

Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.

Get Help By Expert

Unlock the potential of your Research Methodology Individual Assignment with our best assignment helper in Malaysia. We offer the finest management assignment writing service, tailored to meet the needs of Malaysia students. Trust our experts to provide top-notch assistance, ensuring excellence in your academic pursuits. Malaysia students can confidently pay for our support, guaranteeing success in their assignments. Trust us to guide you towards academic excellence in Research Methodology.


Recent Solved Questions

Online Exam & Assignment Writing Services

70841+ Orders Delivered

5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

ELC081 English For Foundation Studies II Assignment Answer Malaysia
The ELC081 English for Foundation Studies II course is designed to provide students with the opportunity to develop their academic English language skills. The course focuses on the development of…
BMS541 Methods In Molecular Biology Ii UITM Assignment Answer Malaysia
The BMS541 Methods in Molecular Biology II at UITM Malaysia is an advanced course that familiarizes students with sophisticated techniques for manipulating biological molecules. Through hands-on practicals, lectures, and tutorials,…


Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now