PGBM156: Strategic Management in an International Context Case Study, UOS, Malaysia: Critical analysis and evaluation of the strategies adopted by Multinational Corporations operating in an industry
| University | University of Sunderland (UOS) |
| Subject | PGBM156: Strategic Management in an International Context Case |
Task
Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using the information available to the public, e.g. company annual reports in PDF and other materials researched. You will be expected to select and apply appropriate theories, techniques, and models studied during the module while having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 2,000 words maximum. The report should include a title page and abstract and be fully and consistently referenced, using the Harvard Referencing style. You must submit an electronic version of the report Online via JIRA – this should be clearly labeled with your name, your course, and the name of the case study.
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