ABCR2103: This assignment aims to assess students’ understanding of the roles and functions of corporate communication: Principles Of Corporate Communication Assignment, OUM, Malaysia
| University | Open University Malaysia (OUM) |
| Subject | ABCR2103 Principles Of Corporate Communication Assignment |
PART I: (50%)
PURPOSE
This assignment aims to assess students’ understanding of the roles and functions of corporate communication. It also analyses the impacts of technology on corporate communication in maintaining a positive corporate brand image and reputation for an organisation.
REQUIREMENT
In corporate communication, the core elements of identity, image, and reputation are of utmost importance. The rise of new digital communication technologies has significantly increased organisations’ awareness of the need to cultivate strong corporate communication. As a result, businesses are realigning their budgets and internal structures to prioritise these imperatives.
Based on the above statement, prepare the following:
- Search THREE LATEST (from 2020 onwards) research/journal articles related to Corporate Communication and Technology. Read the articles and, in your own words:
- Defines and summarises the meanings of Corporate Communication; AND
- Discuss the impacts of technology on corporate communication functions and roles. Each point discussed must be supported by these three journal articles/references.
- Other than Petronas, choose TWO oil and gas companies in Malaysia. Based on the selected companies:
- Provide the background of the oil and gas companies and their stakeholders.
- Analyse how these TWO oil and gas companies use corporate communication to develop their positive corporate brand image and reputation. Provide real examples related to the organisations.
- Compare the corporate communication strategies applied by both oil and gas companies to develop their corporate brand image and reputation with Petronas.
- To what extent do all these THREE private oil and gas companies apply the strategies successfully and maximise the new technologies in developing their corporate brand image and reputation? Justify your answers with actual examples.
- Which strategy do you think is most effective? Why?
- If you were given an opportunity to work with these oil and gas companies, suggest how you would help them develop or enhance their brand image and reputation among their stakeholders.
Your essay should include relevant examples, images, citations, etc., to support your discussion.
Get Help By Expert
"Conquer ABCR2103 Principles of Corporate Communication Assignment with our cost-effective support! We proudly serve as your trusted cheap assignment helper in Malaysia, providing invaluable assistance. Malaysian students, enhance your academic experience by investing in our expertise and take advantage of our dedicated essay writing service. Pay for our services to receive tailored guidance and excel in corporate communication studies. Let us be your go-to source for affordable and effective academic support."
Recent Solved Questions
- Urban challenges in transcultural care Discuss the challenges and approaches to the provision of transcultural care: Nursing Concept Assignment, UOW, Malaysia
- FIT3155: Advanced Data Structures and Algorithms Assignment, MUM, Malaysia Develop a Java program using STACK CONCEPT that is able to do ALL of the following requirements as below
- SFUF0393: Fundamental in Psychology Essay, UIU, Malaysia Discuss the basic psychology of human behavior. Apply the appropriate reasoning processes in arriving at conclusions
- LAW034: Introduction to Legal Theories Assignment, UiTM, Malaysia Delima is a single mother who supports her three children and is a sick mother. She is uneducated but nevertheless managed
- HPGD2103 Guidance and Counselling / Bimbingan dan Kaunseling September 2025 Semester
- A Feasibility study of Photovoltaic Solar Power Plant: Financial Management Assignment, UTP, Malaysia
- MEC4401: Mechanical Engineering Thesis, MUM, Malaysia To evaluate the clay type and study the rheology behavior of different water content in the clay
- DBC212 Poster Preparation Guide and Development
- Pharmacology in Nursing Essay, MSU, Malaysia Discuss combined drug therapy for the management of cancer and the nursing implications when managing patients receiving this therapy
- CBC3013N: Principles of Management Assignment, UOW, Malaysia Explain the roles and responsibilities of management. Explain management principles and the tasks of managers
