| University | UNITAR International University (UIU) |
| Subject | BAGB1013: Principles of Management |
1. What are FOUR (4) key performance metrics mentioned in the article that indicate the recovery of Malaysia’s hotel industry from the impact of the COVID-19 pandemic, and how do they compare to the pre-pandemic levels? Elaborate with examples.
2. Based on the challenges outlined in the article, such as the labour shortage, high operational costs, and unregulated short-term rental accommodation (STRA), propose FOUR (4) specific strategies that the Malaysian Association of Hotels (MAH) could implement to address these issues and enhance the industry’s prospects leading up to Visit Malaysia Year 2025 (VMY2025).
3. Evaluate the president of the Malaysian Association of Hotels (MAH), Datin Christina Toh’s, optimism about the opening of new hotels not impacting the recovery trend by taking into consideration the discussion about potential risks and benefits associated with the influx of new hotel openings in Kuala Lumpur, and it’s long-term sustainability of this growth strategy. Elaborate FOUR (4) points on these. (20 Marks)
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