MBA7233 Managerial Business Analytics Assignment 2 Brief | JUC Malaysia

MBA7233 Assignment 2 Brief 

Instructions:

• This is an individual assignment.
• Write a report of at least 2,000 words, excluding references and appendices.
• Use APA referencing style.
• There must be a minimum of 10 references to be used for this assignment.
• Formatting: [Times New Roman], [size 12], [1.5 spacing], [justified alignment].
• Submit your assignment by 25 JANUARY 2026
• Please email your assignment (Microsoft Word format) to academic@sea.com.my
• Include a cover page, table of contents, and reference list.
• Plagiarism – It is important to note, that your essay is entirely your own work. Students found guilty of plagiarism or collusion faced penalties. It is essential that you understand and follow standard procedures for referencing other people’s work.
• Penalty for late submission:

ASSIGNMENT TASK

Presentation on Estimating Value Creation through Business Analytics Assignment

Task

Identifying a Business Opportunity

Present your selected case business scenario where analytics can be used to solve a problem or exploit an opportunity (e.g., customer retention, cost reduction, revenue optimization).

Presenting Conducted Analytics

i. Define the key metrics or indicators relevant to the chosen opportunity.
ii. Estimate the potential value (e.g., financial, operational, or strategic) created through the proposed analytical solution.
iii. Support findings with data or evidence-based reasoning.

Choose a case study => launching of emas for Proton (chosen topic)

Part 1

Define the metric

Sales volume of auto mobile (sales number in Malaysia)

Market share in the industry

Profit for the company

Justify why the KPI is relevance to the business opportunity

How to measure success and failure of the business opportunity

Part 2

Forecasting the potential value of the business opportunity (that is chosen by you)  – Financial

• Operational
• Strategic

Based on proposed analytical solutions

For example: financial => potential value to observe => ROI, profitability  Justify the reasoning clear with proper explaination (logical)

Part 3

Importance to find a relevance business opportunity (that has good data to explore)

For example, support the projection of the growth of the EV sales based on the past 2 years trend

Use regression model to identify the potential driving factor for the sales of EV

Use the data to justify the Proton market share to assess the confidence of the customer towards the branding in the new product

Support using economic indicator to further understand the impact of the potential business in the future

For example, income level, inflation, CPI, etc (if relevance can apply to support your argument)

Answer

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