ABDT2043 Fundamentals of Marketing Assessment Brief 2026 | TAR UMT
ABDT2043 Assessment Brief
Assessment Type : Individual Written Assignment
1.0 Introduction and Company Overview
1.1 History of the Company (inclusive in Malaysia if chosen foreign company)
1.2 Mission Statement
1.3 Product and Services
1.4 Product/brand I’ve selected to focus on
2.0 Macroenvironment analysis
2.1 Economic: Inflation
- Data/statistic/development in Malaysia:
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
2.2 Technological: Social Media
- Data/statistic/development in Malaysia:
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
2.3 Technological: E-Commerce
- Data/statistic/development in Malaysia:
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
2.4
- Data/statistic/development in Malaysia:
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
2.5
- Data/statistic/development in Malaysia:
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
2.6
- Data/statistic/development in Malaysia
- Company activities/response:
- Influence towards company’s growth (eg: profitability grow/drop)
ABDT2043 Assessment Criteria
| Assessment Criteria | Excellent | Good | Average | Poor | Very poor |
| Introduction and Company overview (15.0) | 15.0 | 12.0 | 9.0 | 6.0 | 3.0 |
| Outstanding research with important organisational details. | Good research with some important organisational details. | Sufficient research but only a few important details
mentioned. |
Lacked research and most points are minor or unimportant. | Little evidence of serious research. | |
| Macro- environment analysis (30.0) | 30.0 | 24.0 | 18.0 | 12.0 | 6.0 |
| Any 6 macro- environmental factors affecting your
brand/product’s growth. Highly relevant points. Evidence of in- depth analysis. |
Any 6 macro- environmental factors affecting your
brand/product’s growth. Good points raised. Evidence of good analysis. |
Any 6 macro- environmental factors affecting your
brand/product’s growth. Some contents are taken directly from the source. Evidence of some analysis. |
Less than 5 macro- environmental factors. Many irrelevant or superficial points. Some contents are taken directly from the source. Little evidence
of analysis. |
Many wrong choices of macro- environmental factors. Little evidence of understanding the topic. No evidence of analysis. | |
| References and citations (3.0)
Appendices and academic format (2.0) |
5.0 | 4.0 | 3.0 | 2.0 | 1.0 |
| Outstanding application of TARUMT APA
Referencing. Highly relevant appendices that support and strengthen evidence-based writing. Excellent academic format. |
A good application of TARUMT APA
Referencing. Minor errors only. Good appendices that support and enhance the writing. Neat academic format. |
Generally correct referencing with some errors.
Generally good supporting appendices but with some poorly chosen ones. Average academic format. |
Incorrect referencing with many errors.
Few and poorly chosen appendices have little relevance to the writing. Poor academic format. |
Non- TARUMT APA
Referencing. Very few appendices and mostly irrelevant. Non-academic format. |
|
| TOTAL | /50 | ||||
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